Why Your Business Needs a Mobile App

Technology in today’s society is thriving at a rapid rate. This is especially true when it comes to the mobile technology, which has been booming over the last few years. How can a company manage to grow with the technology market and remain sustainable? Easy with a mobile app! In our blog today, we outline the top reasons of WHY your business needs a mobile app

Purchase Ease

There are many advantages to having a mobile app that links a users’ phone directly with your company’s products or services. A report conducted by Greg Sterling with Marketing Land states that 60% of Internet access is mobile. Imagine the ease of pressing a single button on your homepage and instantly being linked to exactly what you need.

Accessibility

Since a boom in technology emerged, consumers have transformed their expectations of technology to include information that is easily accessible. By offering consumers a mobile-friendly site, the consumer’s accessibility expectations are already being met. With a site specifically designed for a mobile device, the user is able to easily and efficiently navigate the site for easy interaction with your business.

Product Engagement

Technology has created a huge gap between companies and their customers, and businesses often overlook this issue. With a mobile app, the engagement aspect of the relationship with your customers is resurrected. Mobile apps provide an interactive platform and puts some control in the consumers’ hands, by enabling consumers to download the app and electing their own time and pace to explore the app. Engaging a customer with the company, or at least making this scenario an option, establishes a strong relationship between customer and business.

Differentiation

Competition is a large part of business and what keeps one company more “alive” than another. If one company stands out over another, the prices can fluctuate benefiting one company over the next. However, there is always room for improvement that will boost your company’s status over your competitors. A simple way to lead the market is to produce a mobile app that is beneficial for both you and your consumers, whereby consumers that choose your app over others will speak volumes in your industry. Such an app enables your company to be perceived as more effective, easier to communicate with, and a company that values their customers.

Customer Service

Lastly, the communication between customers and the company has significantly improved to where you can sell products on an app, send push notifications to the customer through the app, and provide customer service/support in real time without experiencing long phone call wait times. This is a simple way to save time on both ends of the spectrum while maintaining communication and control with consumers.

Many small business owners are proactively taking the step forward to creating their own mobile app for their company. The satisfaction and ease that comes from a mobile app made specifically for your company is beneficial for not only the success of your business, but also for retaining and expanding your customer base.

BrieBug Solutions a Denver based website and mobile application development agency that specializes in Angular and Full Stack development. If this is a technology that you would be interested in to boost your business, feel free to contact us so we can get you started on your vision!

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