Benefits of a responsive website

Responsive web design (RWD) solves the problem that has recently surfaced with browsing the Internet: desktop computers are not the only devices browsing the web anymore. Responsive Website Design enables anyone on any web browsing device (i.e. mobile phone, tablet, iPad, PC or Laptop) to access and view a website in a beautiful and compatible layout regardless of their screen size or viewing environment. RWD allows a 22-year-old investment banker to check out your website on his subway commute, or a 65-year-old looking to purchase your product on their 15-year-old PC to view your site in the best format possible. The benefits of a responsive website are endless but in this blog post, we will touch on the Top 3 benefits that will help your business today!

Save time and money
It would be a waste of time and money to design a website for the hundreds of device sizes out there to view the same content, and it would be nearly impossible to do so. RWD uses design intelligence based on flexible grids, layouts, and images that automatically respond to the user’s behavior and environment based on screen size, platform, and orientation. In other words, the website will do all of the work for you, saving you money on maintenance costs. RWD will also save you money because it eliminates the hassle of creating separate mobile and desktop sites for the company. Nobody should have to pay two site domain names, nor pay for the time it takes to update content for two different sites.

Stay on track
Technology is rapidly progressing, screens are changing dimensions, speeds are increasing, photos are gaining quality, and more people are on the web than ever (60% on mobile). RWD will keep up with this changing environment ensuring that your website is always looking great and representing your business well. While your website keeps up to speed with your customers, you will be able to focus your attention on the other things that need to be maintained within your business.

Retain key customers
If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Mobile sales have already taken over desktop sales – without a responsive website, it is hard for customers to enter payments and billing information on mobile devices making it critical to have a RWD for customers on any device. The fact that RWD is convenient for any user makes their experience positive, and will help ensure they return for future business. Not having a RWD can repel customers and hurt your business.

A RWD is extremely important to any type of business, even if the company is not sales focused. In todays world, a website is often the first thing that a person looks up about a business whether its on their phone, computer, or tablet depending on their location. With that being said, is it their first impression of your business and critical for them to have an enjoyable experience.

BrieBug Solutions a Denver based website and mobile application development agency that specializes in Angular and Full Stack development. If this is a technology that you would be interested in to boost your business, feel free to contact us so we can get you started on your vision!

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